Hy-Vee Seasons Digital Experience
Our goal was to create the Hy-Vee Seasons Digital Experience, an online platform that brings the print magazine to life, fostering inspiration and connection with Hy-Vee's ecommerce services. Designed for both desktop and mobile browsing, the website is optimized for search engines to enhance content discoverability. It seamlessly integrates Hy-Vee's video content and is compatible with kiosks in select Hy-Vee locations, engaging customers as they shop. Our efforts paid off, resulting in visually stunning digital experiences that inspire and educate, while also encouraging interaction through games and exploratory features. Additionally, users can effortlessly browse and purchase ecommerce offerings directly within the platform, making it a complete and immersive destination.
My Role:
UX/UI Designer/Director, Creative/Interactive Director, Motion Graphic Director, and Developer
UX/UI Designer/Director, Creative/Interactive Director, Motion Graphic Director, and Developer
Design System
