Revolutionary
Bobcat
As the industry leader in compact earthmoving equipment, Bobcat Company’s introduction of a next-generation product line was revolutionary news deserving of a revolutionary campaign. I created it by developing a visual design using a bold new style of rugged, strong shapes to communicate the brand’s bold new commitment to rugged, strong equipment.
Team:
Sr. Copywriter, Account Manager, Creative Director, and Myself
Sr. Copywriter, Account Manager, Creative Director, and Myself
My Role:
Designer, Art Director, Illustrator, and Photo Editor
Designer, Art Director, Illustrator, and Photo Editor
