Allmand. Above All.
Allmand
Allmand is a maker of premium job-site equipment for rental companies, major oil & gas companies and end users. Their products have best-in-class durability & performance and industry-leading total cost of ownership, and their people provide outstanding service & support. They had requested a new creative executions that would drive the launch of the new Allmand brand.
The creative approach here introduces human element into the mix. The people and faces in the creative are meant to portray actual customers who are hard working, experienced, educated, and industrious. The vibrant yellow, tilted graphical elements overlap the layout; creating energy, movement, and power. A new tagline “Allmand. Above All.” has also been created to validate the message that Allmand equipments are the best-in-class.
Team:
Sr. Copywriter, Account Manager, and Myself
Sr. Copywriter, Account Manager, and Myself
My Role:
Designer, Art Director, and Photo Editor
Designer, Art Director, and Photo Editor
