Relationships
John Deere Financial
With so many competitors in the field, John Deere Financial needed a campaign to differentiate itself as the most trusted, reliable, long-term partner in agricultural financing. To meet the challenge, I considered the audience and their concepts of loyal partnership. The solution soon became evident: Showing the special relationships between farmers and their dogs. These long-term relationships are based on trust, dependability, and loyalty ... the same qualities that customers can expect when they partner with John Deere Financial.
Team:
Sr. Copywriter, Account Manager, and Myself
Sr. Copywriter, Account Manager, and Myself
My Role:
Art Director and Photo Editor
Art Director and Photo Editor
