John Deere Used
John Deere Financial
For 184 years, John Deere products have served customers with toughness, quality, and longevity. So much longevity that John Deere Financial wanted to promote its financing options for used John Deere machines. Rather than avoid the visual difference between a used farm machine and a new one, I embraced it. Dirt isn’t just a fact of life — on the farm, dirt IS life. Hardworking, dependable farm equipment gets dirty. In these tactics, I combined legendary John Deere green with life-giving dirt brown to communicate the real world our target audience lives in.
Team:
Sr. Copywriter, Account Manager, and Myself
Sr. Copywriter, Account Manager, and Myself
My Role:
Designer, Creative Director, and Photo Editor
Designer, Creative Director, and Photo Editor
