Zero. Zilch. Nada.
John Deere Financial
The idea of nothing can really mean something when the benefits presented are no payments or interest on the parts, service, and preventative maintenance that John Deere customers need. In this concept, I turned Zero into Hero, making it the bold, primary visual element of the creative. It’s infinitely intriguing that a number that counts for nothing can have so many words to describe it — and so many benefits to offer!
Team:
Sr. Copywriter, Account Manager, and Myself
My Role:
Designer, Art Director, and Photo Editor
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