Leasing Mad Easy
John Deere Financial
We all understand buying something. But leasing? That’s far more complex — and can scare away the people who might benefit from it the most. In this concept, I wanted to simplify the idea of leasing John Deere farm equipment to clearly communicate its primary advantages: Helping customers manage expenses while maintaining cash flow. Chalkboard visuals communicate comfort, helping us recall our earliest experiences with education in a safe, nurturing environment — one where complex ideas become simple, understandable, and believable.
Team:
Sr. Copywriter, Account Manager, and Myself
Sr. Copywriter, Account Manager, and Myself
My Role:
Designer, Art Director, Illustrator, and Photo Editor
Designer, Art Director, Illustrator, and Photo Editor
