Golf Direct Mail
John Deere Financial
Golf course managers and owners get a lot of mail — and a lot of it goes right into the recycling bin. That’s why I made a direct-mail tactic that couldn’t be ignored. Substantial, dimensional, and aspirational, this piece uses origami-like folds to frame a photograph of a beautiful golf course being meticulously maintained by John Deere equipment. Every golf course professional can picture the ideal operation. This piece succinctly communicates the message that John Deere Financial can turn a vision into reality.
Team:
Sr. Copywriter, Account Manager, and Myself
Sr. Copywriter, Account Manager, and Myself
My Role:
Designer, Art Director, and Photo Editor
Designer, Art Director, and Photo Editor
