Run Strong/Move Strong
Doosan Heavy Equipment
I developed this campaign proposal to help Doosan — a worldwide heavy equipment brand — gain momentum in the North American market. My “Run Strong/Move Strong” concept centers on movement: the powerful forces that drive the Doosan brand’s desired momentum. To communicate forward-thinking progress in static images required a bold approach, so I used a blurred-motion technique to build the illusion of movement. The result was a powerful elevation of Doosan equipment as heroically strong, tough, and dependable.
Team:
Sr. Copywriter, Account Manager, and Myself
Sr. Copywriter, Account Manager, and Myself
My Role:
Art Director and Photo Editor
Art Director and Photo Editor
