The Next Leap Forward
John Deere
This campaign introduced John Deere’s redesigned 6, 7, and 8 Series tractors, highlighting over 100 years of ingenuity. These new machines deliver more power and versatility than any tractor before them and are intelligently built to provide the most integrated experience an operator can have. With self-diagnostics — and, very soon, the ability run autonomously — these truly are the tractors of the future. The creative approach here incorporated design elements that allude to the future: light flares, a graphic overlay of terrains, and GPS mapping. A darker background tone helps these elements stand out, driving visual interest in the overall design.
Team:
Sr. Copywriter, Account Manager, and Myself
Sr. Copywriter, Account Manager, and Myself
My Role:
Designer, Art Director, and Photo Editor
Designer, Art Director, and Photo Editor
