JDLink
John Deere Financial
This campaign supported JDLink: a subscription-based telematics product that allows owners and fleet managers to remotely monitor equipment using any internet-connected device. The objectives: drive awareness of the technology’s many benefits and low monthly price to increase the number of subscription renewals. To bring cohesiveness to the campaign, I used a consistent design strategy, vertically splitting images of the technology-enabled equipment and images of people who benefit from it — then bridging the split with colored squares of varying sizes. The implication is a pixelated, digital connection between products and people. The design is also fluid, adaptable to different market audiences by simply changing the images.
Team:
Sr. Copywriter, Account Manager, Sr. Web Developer, and Myself
Sr. Copywriter, Account Manager, Sr. Web Developer, and Myself
My Role:
Art Director, UX/UI Designer, and Photo Editor
Art Director, UX/UI Designer, and Photo Editor
